Azzar, California homes in New Cairo, a Reedy Group development project. Designed and brought to you from the USA, with a lot of heart and soul. With the understanding that a happy family needs to be supported by a healthy calming environment, Azzar has spared no expense to build a vibrant cohesive community. Azzar´s masterplan and landscape are drawn-up for you to enjoy a beautiful way of living.
The heart of all things pulsates with life, energy and infinite potential. At the center of New Cairo, Azzar is a vibrant community where living with nature is well balanced with many nearby amenities. Its easy access to many of the city’s main arteries promotes not just convenience, but fluidity. Home is the source from which life flows.
A multinational company with grassroots principles.
For Reedy Group, growing into an international corporation happened organically, always at the right time. The business, which started with one brand, has evolved with industry leaps and bounds since its establishment in the 70’s, moving to be market leaders in various sectors: from cosmetics, to food, to wood paints, and, more recently, to land development. As each arm of its local and international enterprise expands, the Reedy Group maintains its leadership by continuously aligning itself to its founding principles, which have been passed down from one generation to the next. At the heart of this multinational company are family values, working towards the greater good for the greater Reedy Group family, which includes all its stakeholders, partners, customers and employees alike.
Reedy Group have started companies in Egypt, Ghana, Ethiopia and the United States.
Leading, innovating, and developing relationships
Reedy Group’s purpose is to be an international leader in business. The key ingredient to maintaining leadership is in their commitment to innovate, whether it is to create new and exciting products, to test and explore new avenues, to stay up to date and grow with the latest technology, or to boldly go beyond expectations in order to create better brands, superior services, and unparalleled experiences. This creativity extends to the fostering of sustainable and ever-expanding relationships with all of Reedy Group’s stakeholders, from its workers, customers and partners. Building healthy, lifelong relations is at the cornerstone of its business. The underlying principle that compels Reedy Group’s work towards excellence in leadership, innovation and relationships is the importance of aligning itself towards the highest purpose wherein each effort serves the greater good for all.
Maintaining market leadership means caring
Becoming one of the biggest international companies means recognizing every detail that makes up the big picture. Reedy Group takes great care to consistently develop itself in a highly globalized and ever-changing market place. Reedy Group invests in multinational equality, strong research and development, taking time to carefully study the current national and international business environment. Committed to growth, Reedy Group is continuously opening up to new markets while upholding its reputation as a premier brand maker. Moreover, Reedy Group’s biggest investment is in its people. Reedy Group supports its family of employee-partners by providing up-to-date training in every field of work while extra support is provided through local and multinational consultants. Reedy Group steadfastly believes that growth comes from within and that each individual has a right to grow with the company; being family means growing together.